Monday, June 28, 2010

The social web and paper

old, vintage letter 1840 - texture

By now we all know the importance of building our network using the social web as a "touch point"- a way to connect with people and build/strenghen relationships.  But don't let social media be your end point.  Instead it should be your foundation, where your socialbility (I think I just invented that horrible word) begins.  Why am I mentioning this?

I just got back from being on the road almost an entire month.  What's the first thing on my agenda (besides submitting the dreaded travel vouchers)?  Sending several hand written thank you notes.  Yes, I said hand written thank you notes.  In a world of e-vites, Foursquare, Twitter, and "liking" things on Facebook I still send a select number of clients and friends thank you notes.  Why?  Because email is nearing the end of its life expectancy and hand written notes are just, well- better!  Worried you have forgotten how to write a good old fashioned letter?  Take a look at Writing Letters with Pen and Ink (affiliate link) to get you started.

I write my notes on heavy stock, embossed with my name, and in bright blue ink.  I keep the notes short and poignant.  I usually make a short personal comment and then say thanks.  I hope the recipients appreciate the sentiment and remember the time we shared favorably.  Read more about what paper and supplies I use here.

Why should you hand write your notes?  Because it's the right thing to do to demonstrate you care about the other person.  What do you think?

Photo credit: jude bird 86
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